YaaYaa Natural was born in Brooklyn, New York to a 2nd generation Ghanaian American family. Nicole and Alex worked as licensed clinical laboratory technologists in the New York health care system. After being frustrated with the current skin care market and lack of environmentally conscious options, they decided to create their own natural product line for their family. They felt they could put their Biology degrees to better use. 
By carefully considering a variety of natural materials, preservatives, temperatures, sustainable materials, and their affect on skin cells, they created their first Whipped Shea Body Frosting for their friends and family. Throughout their journey they decided on a company mission:
  1.  To empower African women and communities by directly sourcing materials from Africa and donating funds to trustworthy organizations
  2. To help preserve our planet by using sustainable materials and products.  Leaving a healthier planet for the future generations. 
With the help of wonderful customers like you, YaaYaa Natural can accomplish their mission everyday.